$11 million ad campaign, the largest yet earmarked for the problem. The ad blitz will be aimed primarily at young men, who are involved in a disproportionate share of drunken-driving accidents and deaths.The campaign was announced by acting Secretary of Transportation Maria Cino, who called drunken driving ``one of America's deadliest crimes.'' Instead of focusing on designated drivers, the new ads will stress the legal consequences: Drive over the blood-alcohol limit and you will go to jail. ``Getting drunk drivers off the road is a high priority for the San Jose Police Department,'' said officer Enrique Garcia, spokesman for the department. ``Every officer working patrol is aware of the problem.''
A total of 16,885 people died in alcohol-related crashes in the United States in 2005, with 1,574 of those dying on California highways, according to the CHP. That was 112 more people than were killed by drunken drivers in the state in 2004.
``We're doing everything we can in terms of law enforcement, but there are some people for whom the consequences of going to jail or killing someone don't make a difference,'' Kohler said. ``We'll be helped by the new campaign.'' In California, conviction on a first offense for driving under the influence costs about $10,000, which includes court fines and increases in insurance premiums, Kohler estimated.
According to the CHP, the number of people killed by drunken drivers in Santa Clara County has remained fairly constant, from 37 fatalities in 2000 to 34 fatalities in 2004. In Santa Cruz County, there were eight alcohol-related traffic deaths in 2000 and nine in 2004.
In San Mateo County, 10 people died in alcohol-related accidents in 2000, compared with 14 in 2004. Forty-eight people were victims of drunken drivers in Alameda County in 2000, compared with 45 in 2004.
Nationally, 39 percent of all traffic deaths last year involved alcohol. And male drivers ages 21 to 44 were the core of the problem. That's why the new media blitz will be aimed at male drivers ages 21 to 34, who accounted for 33 percent of alcohol-related fatal crashes in 2005, as well as male drivers ages 35 to 44, who were responsible for 25 percent of alcohol-related traffic fatalities nationally last year.
``There is unfortunately nothing surprising here,'' Eric Bolton, spokesman for the National Highway Traffic Safety Administration, said, referring to the fatality figures released Wednesday. ``Drunk driving continues to take far too many lives and injures far too many people on America's highways.''
By Linda Goldston
Mercury News
Ad blitz, crackdown on drunken drivers begin
STATE'S DEATH TOLL RISING, U.S. TRAFFIC DATA INDICATES
...CONTINUED
That's especially true in California, one of 27 states to see an increase in alcohol-related traffic deaths from 2004 to 2005, according to new figures released Wednesday by the U.S. Department of Transportation's National Highway Traffic Safety Administration.
``Last year, we arrested nearly 90,000 people for driving under the influence,'' said Steve Kohler, spokesman for the California Highway Patrol, who expects this year's arrest to top that total. ``In the first seven months of 2006, we've arrested almost 54,000 people for DUI.''
From now through Labor Day, law enforcement locally and nationwide will enforce a massive crackdown on drunken drivers, aided by a new